Watchmaker Levin watches are made of steel and have a unique look.
However, its founder, Alexandre Koehn, says his company has lost its identity because it is now a French watchmaker.
The watchmaker founded in 1872 has more than 2,000 employees.
Koehrn says he feels very bad for the workers, because they are now losing their identity.
He told Al Jazeera that his watchmakers, who are based in France, had become the target of discrimination.
“I can’t have the French company become a French company,” he said.
Kuehn told Al-Jazeera that he started his watchmaking business when he was young, and that the company had lost its way.
He said that his company was a pioneer in the production of Swiss watchmaking, and it became an important partner for companies in the industry.
“We started to see what the challenges were,” he added.
Koeshns watchmaking was a part of the movement to make watches from scratch, which was not possible until the 1970s.
The watches were not made of the same material as the watches of today, so the watchmakers had to adapt.
“Our watchmaking tradition was to go for a classic Swiss style, and we wanted to make an authentic one,” he explained.
However he said that the industry has changed.
“It’s no longer the only watchmaking industry,” he noted.
Koehln said he had to start from scratch in order to make a watch that was not only authentic but also safe for use. “
You can see that the German watchmaking is doing really well and is one of the best in the world.”
Koehln said he had to start from scratch in order to make a watch that was not only authentic but also safe for use.
“If I could change one thing about the industry, it would be the need to create a new style, which is the only way to produce a safe watch,” he told Al Jazeera.